Creative Ideas to Adapt to a Challenging Business Climate – Sumita Batra

Sumita Batra is a celebrity stylist, entrepreneur, and CEO of Ziba Beauty. Sumita’s curiosity and passion for authentic eastern beauty traditions introduced the Art of Threading™ to the United States over 30 years ago. She is the author of The Art of Mehndi, which showcases her work with celebrity clients like Beyonce, Madonna, Gwen Stefani, and Christina Aguilera, and details her mehndi methodology and technique. Her work has graced the pages of Vanity Fair, Rolling Stone, Mademoiselle and The New York Times Magazine. With over 30 years of experience as an entrepreneur and pioneer in the beauty industry, Sumita shares her strategy for overcoming adversity, and her advice to building and sustaining a resilient business during times of crisis.

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